01 Oct How long does SEO take to work?
We’re often asked how long it will take our clients to start reaping the rewards of a (ethical) SEO programme. “How long is a piece of string?” is the helpful answer we give more often than not! In an industry full to the brim with snake oil salesmen, we’re always conscious of the need to be transparent in how and when we’ll deliver results and SEO is no exception to this.
There are so many factors involved in building out a robust organic search programme that it is genuinely tough to put a line in the sand on when you’ll start to see a return. Uncompetitive, green field sectors will naturally yield results quicker than trying to conquer the loan or insurance markets, that’s for sure – but beyond such generalisations, it really is foolish to predict when exactly your SEO efforts will bring home the bacon.
As an SEO practitioner for over 15 years, I’ll reiterate: SEO is an investment. It’s not a cheap investment and it’s going to take you months, rather than weeks to get those results you expect. All in all, I’d estimate that it may take between 4 and 6 months before you start seeing noticeable effects from off the page SEO efforts.
4-6 months?! I can hear the disbelief in reader’s voices right now. So let’s break down the stages of just one component of our organic search programme bit by bit. There isn’t a cookie cutter approach that we follow here, but we’ll always do the following as a minimum:
1.We’ll evaluate your current links and research your competitors to understand their link profile
2. We’ll prospect for potential sites to target, and pull together the content that you need to entice those links (ethically).
We’ll conduct outreach to the sites on our hit list, with content proposals – bylined articles, infographics, opinion pieces and so on.
By this point, we’ll receive our first acceptances from other websites and the first batch of links will be established.
Our team will continue to chase down those sites who have not responded and find alternative sites to replace those who may have declined the opportunity.
Client and agency wait for those links to take effect – we’ll hold our nerve for at least ten weeks as the effects begin to show!